Meta’s Verification Program: New Tools to Enhance Brand Trust and Engagement
Meta Expands Verification Features to Boost Brand Adoption
Meta is rolling out new features for its paid verification service, including content attribution tools and warning systems, in a strategic move to increase adoption among businesses and content creators. For businesses looking to enhance their digital presence and boost online sales performance, these updates present significant opportunities.
The social media giant's latest updates aim to strengthen its Meta Verified program by adding features that protect original content while subtly pressuring unverified businesses to join the subscription service.
Enhanced Content Attribution
Meta's new "Request original credit" feature allows verified users to tag their content as original after human review. When enabled, this tool ensures that any reposts or adaptations of the content include links back to the original creator's profile. These innovations align with modern social media marketing strategies for business growth.
"This feature could revolutionize how brands run user-generated content campaigns," says Andrew Hutchinson, Content and Social Media Manager. "Every recreation of branded content would automatically link back to the source, potentially amplifying brand reach significantly."
Verification Warnings and Business Impact
In a notable development, Meta is testing new in-app warnings that alert users when they interact with unverified business profiles. This system effectively creates pressure for businesses to subscribe to Meta Verified or risk losing customer trust. Businesses focusing on effective customer relationship management strategies should carefully consider these implications.
Current statistics show approximately 7.7 million users and brands have enrolled in the verification program, with packages starting at:
- $21.99 monthly for single-platform verification (Facebook Page or Instagram account)
- $34.99 monthly for both platforms
Practical Applications for Businesses
- Use the original content tagging feature to track and manage brand assets across platforms
- Leverage verified status to appear higher in search results and receive increased recommendations
- Monitor engagement metrics to assess the ROI of verification subscription costs
The new features are currently being tested with a limited user base, with broader rollout expected in the coming months. Business owners should evaluate whether the potential benefits of improved visibility and trust indicators justify the subscription costs in their marketing strategy.
Meta's approach represents a significant shift in how social media platforms monetize verification services, moving away from traditional notability-based verification toward a subscription-based model that emphasizes trust and authenticity in digital business relationships.
For more information about Meta's verification program, visit Meta's Business Help Center.
